Built by Caregivers, for Caregivers

We’re members of the sandwich generation—caring for aging parents while also raising our own children. As our caregiving responsibilities grew, so did a pressing question none of us could ignore:

“What happens to them if something happens to me?”

Despite our deep commitment to our loved ones, we realized we had no real safety net. The care we provided—day in and day out—was invisible to most, but powered by love, duty, and resilience.

Caregiving is meaningful, but it’s not easy. It’s often overwhelming, unpredictable, and emotionally draining.

We discovered that peace of mind came from having three essential things:

• A clear, well-structured care plan

• The ability to easily share that plan with others

• The right resources to support us when we faced the unexpected — or just needed a break

That’s why we built this business— to give caregivers like us the tools and support we wish we had from the start.